Squid is an award winning international colour changing rainwear brand for adults and children. All their products magically change colour in the rain! Their idea and inspiration was colourful interaction with the rain, inspired by the artist Jackson Pollock and his incredible colour explosions. They thought: ‘How cool would it be to walk down the street, it starts to rain and your clothes change colour?!” Squid's brand philosophy is to bring colour into everyday life and brighten up the grey and rainy days.